Reports you can act on

A dashboard full of numbers is only useful if you can act on them. So we rebuilt Reports around one idea: a figure about people should open the people behind it. Click New, Existing or Lost, a plan in Members by plan, a visit-frequency band or a heatmap cell, and you get the actual members — names you can call, chase or welcome back — not just a count.

What you’re earning, and what’s to come

The money side answers the two questions owners actually ask. What am I earning? Monthly recurring revenue and recurring revenue per member as of today, collection rate for the period, and where the money came from — memberships, 1:1 and group personal training, class packs, drop-ins, joining fees, late fees, the shop and other charges. And what’s still to come? Invoices due in the next 7 and 30 days, and renewals in the next 30.

Who’s coming, and who’s drifting

Retention has its own vitals. Average membership length and 90-day retention sit alongside a visit-frequency breakdown — twice a week or more, once or twice, less than weekly, never — and the bottom bands are your call list. Inactive members, memberships expiring soon, and anyone frozen too long each get a table you can export. A weekly attendance heatmap shows when your gym is busy, hour by hour, and room by room where a branch has more than one.

For gyms running personal training, Trainer KPIs track sessions, completed, no-shows, cancelled, clients, hours filled and revenue for each trainer, and each row opens that trainer’s clients. Every export carries the period, branch and window you’re looking at, so the CSV always matches the screen. Reports stays owner and manager only.